Chinese smartphone giant Xiaomi could be twice as expensive as Apple 12 Jun Apple has struck a multi-year deal with Oprah Winfrey to produce original content, the technology giant announced on Friday as the battle for talent among tech titans and traditional studios keeps heating up. Winfrey, one of the most influential voices in media for several decades running, is also expected to have an on-screen role in the new Apple programming. The tech giant has been courting Hollywood to produce original programming for the company, which manufactures streaming devices called Apple TV.
The company has not said when it plans to launch the upcoming streaming service that will carry its shows, or what it will cost. People who are familiar with the plans but not authorised to comment said it probably will debut next year.
The company hopes to compete in entertainment with the likes of Netflix and Amazon, which have been aggressively signing deals with prominent entertainment producers to boost their original content offerings. Netflix has signed lucrative producing agreements with the likes of Ryan Murphy and Shonda Rhimes, who are best known for making hit shows on more traditional networks such as Fox and ABC, respectively.
The streaming giant recently signed a deal to have Barack and Michelle Obama make films and shows for it. Apple knows it needs to spend the money to acquire the best talent and content.
Meanwhile, Disney is preparing to launch its own Netflix competitor next year, with programming from its brands including Star Wars, Marvel and Pixar. With so much competition, Apple needs big-name players to help it catch up in the fast-growing streaming space. Since then, Apple has announced numerous TV-style projects with prominent entertainment industry names.
In May, Apple announced it was producing a series called Dickinson, which stars actress and pop star Hailee Steinfeld and is set during the era of American poet Emily Dickinson. The company has also ordered a psychological thriller series from Split director M.
The tech giant is said to be in talks with an Ireland-based cartoon studio to secure the rights to an upcoming animated movie, according to Bloomberg, which cited anonymous sources. Landing a deal with Winfrey is a coup because she provides instant star power that Apple needs to build an audience, analysts say.
For Winfrey, the deal provides a chance to expand her audience among consumers who increasingly seek out on-demand programming online.
Apple declined to comment beyond its news release. A spokeswoman for Winfrey also declined to comment. Terms of the deal were not disclosed. We think you'd also like Thank youYou are on the list. This article appeared in the South China Morning Post print edition as: Oprah signs multi-year content deal with Apple.