Aged 16, he was scouted by stylist Simon Foxton, who introduced him to the world of fashion as a model. As the youngest fashion director for a publication, he developed his reputation for producing groundbreaking shoots which captured the energy of the 90s' creative playground. During this period he formed firm friendships with many of his lifelong collaborators, including Kate Moss and Naomi Campbell. At the latter, he worked with its late editor-in-chief Franca Sozzani to produce the top-selling Black Issue, which featured only black celebrities and models.
A strong advocate of diversity in the industry, Enninful has spoken of his desire to promote greater racial inclusivity in Vogue. Given his A-list contacts book and background as a stylist, many have speculated he will produce a more visually led publication with a heavy celebrity presence.
What others say 'By virtue of his talent and experience, Edward is supremely prepared to assume the responsibility of British Vogue,' his new boss, chief executive Jonathan Newhouse, said, adding that he is 'an influential figure in the communities of fashion, Hollywood and music, which shape the cultural zeitgeist'. In his own words 'I grew up reading British Vogue — I am so honoured and humbled to be taking up the mantle of editor,' he said in an interview with the publication, revealing that he was 'most excited to tell my father about my appointment'.
Thank you for your feedback. Fashion, like the film and music industries, is a dream profession for a lot of young people, which means it can get away with paying pitifully low wages.
For this reason, it is dominated by, if not posh people then certainly middle-class ones and, racial inequality being what it is , white people. Given how much fashion dictates pop culture, this is a problem. The former editor of Vogue, Alexandra Shulman, fell into that trap when she was interviewed by the Guardian last week.
Asked about a photo of her staff in her final issue, in which every single person was white, she replied: Guardian Weekend Live When an industry is dominated by one demographic, blind spots occur.
In all honesty, my initial response was bemusement: In fact, they do: And as magazine sales plummet, editors are beholden to those advertisers. It will be fascinating to see if Edward Enninful can change this.
But if fashion magazines are now dying, with younger readers rejecting the sluggish glossies in favour of fashion bloggers, editors have only themselves to blame. They reinforced the idea that beauty was white, and for a long time, readers believed them.