Rebecca Dana on the real-life winners and losers of the battle for prime placement. Everyone knows the Sex and the City films are really just fashion porn: But for the fashion world, where trends are amorphous and tastes constantly shifting, the franchise is serious business. Like a high-school cafeteria or an issue of U.
Which designers should you race out to buy and which should you not be caught dead in? Come May 28, when Sex and the City 2 finally gay-marries the women of America, all will be revealed. Click Below to View Our Gallery of Sex and the City 2 Scenes A semi-scientific survey of the more than brands that make appearances in the film, draped over one or another of the Fab Four or, in a few cases, knotted like twine in their hair , reveals some surprising results. There is absolutely no Gucci anywhere.
As with the first go-round, there are also pieces by a number of lesser-known designers whose entire businesses will likely be held up, Michelle Obama-style, by their inclusion in the film. God help you, because the waitlists are probably already a mile long. The second film in the series, written by Michael Patrick King during the initial downward slope of the recession, takes our heroines on a fantastical journey to the Arab world, bedecking them in an array of non-traditional garb much of it made by Cavalli that would land a woman in jail in most of the real-life Middle East.
One consequence of the economic downturn is that Carrie and Big must move to a new apartment, 12 floors lower to the ground, but still with a walk-in closet the size of a single-family home—filled floor-to-ceiling with couture provided by Net-a-Porter.
Patricia Field, the costume designer for Sex and the City, has said designers hoping to have pieces included in the film flooded her with samples before shooting began. There was a gymnasium filled with clothes, a room of shoes, a room of bags and two rooms for jewelry, one fine and one costume.
She whittled down this vast collection into a costume department that represented a vast swath of the fashion world. The old heavies Dior, Lanvin, Ralph Lauren get the most play, but plenty of newer and younger designers Alexander Wang, Rodarte, Brooklyn-based lingerie duo The Lake and Stars get a piece or two in as well. The makers of Closed jeans, an Italian company that originally supplied uniforms for German postal workers, hit the jackpot as the primary denim purveyor for the film.
A few mass-market brands make the cut, including Jordache jeans, Converse sneaks and one yellow T-shirt from Zara. The four women divide up designers pretty predictably: Carrie rocks a lot of vintage, some recent Balmain, and a series of consistently ridiculous hats. Cheat Sheet A speedy, smart summary of all the news you need to know and nothing you don't. You are now subscribed to the Daily Digest and Cheat Sheet. We will not share your email with anyone for any reason.
According to Sex and the City 2: In that case, it is to her—and to Field—that we owe this current moment of clarity in fashion. If Miranda has her way, this will be the summer of shimmering Chanel skirts, bright silk turbans, and sunglasses by Jee Vice. Rebecca Dana is a senior correspondent for The Daily Beast.