In , Anderson received the first Linda McCartney Memorial Award for animal rights protectors, in recognition of her campaign. Anderson went inside the boutique and said she would take her clothes off if the event raised enough money for PETA, which it did. She campaigned against Kentucky Fried Chicken. She has also campaigned against seal hunting in Canada. In May , she petitioned individuals on the street for their opinion on the Canadian Seal Hunt.
In December , Anderson, photographed in a T-shirt with a drawn picture of a seal pup on it, was featured in a new ad campaign for PETA. She appears next to the headline "Save the Seals" in the ad and urges the public to help end "Canada's annual seal slaughter. The "Pom Horrible Campaign"  has resulted in the company halting animal tests.
Anderson became the center of controversy when she posed in a bikini nearly nude for a PETA ad that was banned in Montreal , Quebec , on grounds that the ad was sexist. Anderson retorted saying, "In a city that is known for its exotic dancing and for being progressive and edgy, how sad that a woman would be banned from using her own body in a political protest over the suffering of cows and chickens. In some parts of the world, women are forced to cover their whole bodies with burqas — is that next?
I didn't think that Canada would be so puritanical. She has traveled with the organisation in support of campaigns such as Operation Sleppid Grindini, which monitors the activities of fishermen in the Faroe Islands as part of the traditional pilot whale drive hunt, an even known as the Grindadrap.
She is a close friend of Sea Shepherd founder Paul Watson. In July , Anderson wrote an open letter to Russian President Vladimir Putin asking to prevent the passage of the cargo vessel Winter Bay with over 1, tons of fin whale meat through the Northeast Passage to Japan.
After becoming the official spokesmodel, Anderson raised money during events in Toronto, Tokyo, Dublin, and Athens. She stated, "One day everyone will realize [he is a hero]. But until now, this man has missed 7 Christmases with his children and is kept in difficult and tremendously stressful conditions—while doing us all a great service.
Everyone in the world has benefited because of WikiLeaks—he has sacrificed so much—to simply share the truth. Titled The Signs, the PSA aims to continue to push for passenger safety and universal driver regulations in the private ground transportation industry. Anderson's mother did not know, and learned of the marriage from People magazine.
During this time, she was known professionally as Pamela Anderson Lee. They have two sons together: He was sentenced to six months in the Los Angeles County Jail. In October , Anderson jokingly said on Howard Stern 's radio show that she does not expect to live more than 10 or 15 years,  but this was misconstrued and taken seriously by many websites and tabloids.
As of , Anderson was cured of hepatitis C. She then became engaged to the singer Kid Rock Robert J. Ritchie ; she broke up with him in I've raised my kids alone in hope of a miracle. Well my miracle came and went. And came back and back because he knew that I'd wake up one day and realize that I was waiting for nothing.
In January , she announced that she had remarried Salomon on an unspecified date. Anderson sued the video distribution company, Internet Entertainment Group. Ultimately, the Lees entered into a confidential settlement agreement with IEG.
Thereafter, the company began making the tape available to subscribers to its web sites again, resulting in triple the normal traffic on the sites. Frames of the video first appeared in Penthouse magazine in March The tape was successfully blocked by Michaels, but a four-minute sex tape is still available on the Internet.